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Appendix 2 - Lessons

Throughout the book, over 150 lessons are disclosed. This Appendix assembles them all, by chapter, so the reader can quickly use them for reference.

Appendix 2 Excerpt:

“Become a student of the Sales Funnel and Sales Forecast.
Trust is earned through honesty.
If the fit’s not good, walk.
Try to find a Coach.
It does you no good to horse trade if you’re out of horses.
With some of your demonstrations, you need to pull out all the stops.
Being careful with even small expenditures is important in a startup business.
Don’t spend any energy making excuses when you goof.”