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Chapter 9 - Finding Opportunity

It Helps to Look Like Tom Cruise (See Photo)
From: Fire Up Your Startup and Keep It Up
By: Michael Reale

Michael has started and sold one company and is working on a second company. Topics include a definition of an entrepreneur; being uniquely qualified; startup stress; red oceans, blue oceans and business models. The chapter stresses the importance of looking for a better way to do something, new and different.

Chapter 9 Excerpt:

“Michael indicates that reading and learning from other entrepreneurs has been very important to growing professionally, once you launch your startup. One book that strongly impacted Michael was Blue Ocean Strategy by W. Chan Kim and Renee Mauborgne. This book helps entrepreneurs find a niche in the market and separate themselves from other competitors they may face. Two market segments are defined as Red Oceans and Blue Oceans. From the book, Michael offered the following definitions:”